About
With 15+ years of professional experience, Pedro is a Brazilian/Swiss design director, working in the intersection of digital products and branding experience. He plays a central and strategic role across all stages of a project. From understanding business strategy, until delivering final prototypes - creative outputs and ideations to solve real problems. A team player/team builder, believer in the power of collaboration and enthusiast of creative frameworks.
With an unwavering passion for merging creativity with strategic business growth, Julien stands at the forefront of design leadership, seamlessly intertwining user experience with business development.
Fueled by curiosity Pedro finds himself in a process of continuous iteration and experimentation. Founder of the design studio called FFForma: a project based on craft and practice of design — with the mission to evolve branding perception and design direction. Pedro is also chatting with bots to celebrate he's dreams through Ixaser a side art project based in artificial intelligence fundaments, having fun and exploring machine learning principles to create unique visual languages, NFTs and Web3 creative narratives.
What I’m watching: The Chosen, Overtake, Vinland Saga, Masters of the Air
What I'm listening lately: Ben Bøhmer, Kamasi Washington, Erra
What I’m learning: AIUX, Voice Modeling (Eleven Labs), Kiteboarding 🌬🪁🌊
What I’m reading: White / 100 Whites by Kenya Hara
“I do believe in the power of craft leading by business needs, always collaboration with a teams to achive better results - Whether it’s concept design, user centered approach or leading creative teams, I am always feeling excited with the challenges of balancing creative, strategic and management skills to successfully deliver solutions as part of a team."
Meiuca
As a design director in Meiuca, I’ve conducted thorough industry research some initiatives to determine the direction in which Meiuca digital products and branding design should expand. Helping the design leadership team understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company, hired and build up design teams setting process and developed Meiucas's design culture.
Design Director
Descomplica
As a design director in Descomplica, I’ve conducted thorough industry research some initiatives to determine the direction in which Descomplica branding experiences and digital products should expand. Helping the design leadership team understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company, hired and build up design teams setting process and developed descomplica's design culture.
Design Director
DDB&Tribal
As the Design Director for DDB&Tribal, I lead the design team to push conventional boundaries with unique concepts and identities creating distinctive and innovative design experiences. The approach builds not only meaningful end-user experience but also overall business value for his clients through holistic thinking, strategic design and service design exceeding the client expectations. I was responsible for the digital global soccer account of Adidas, creating part of the design modular system structure. Worked with Royal Canin as well, developing the global design system for the company, coming up with new visual assets like: photographies, iconography and digital assets. I supported and guided a team of over 6 designers and leads by giving direction in the service and user experience concepts definition, creation and challenges.
Design Director
Work&Co
As a Senior Designer at Work&Co, I was responsible for many digital product design projects, for clients like: Facebook, Santander and some other ones. Together with the team, shining creative concepts, interface and user experience solutions. I was responsible as well for ensuring team’s work communicates effectively with the highest quality, solving business challenges and meeting user needs. Involved in all stages of design development, collaborating on brute-force concept ideation, interaction design, visual design, prototyping and client facing communication and presentation.
Senior Designer
Google Brand Studio
I've worked as a freelancer senior designer in Google Brand Studio, creating couple of interactive/digital projects to promote Google's cultural institute in the web. The most prestigious project was called: Performing Arts With Google. With multiple interactive 360º cameras placed in the most amazing places on the stage you are literally inside the show. A totally immersive 360° experience – allowing anyone to step on stage with the world’s greatest actors, singers and dancers, and giving them full control of their view. World-renowned venues can now reach a new global audience and give them access to the finest performances, wherever they are.
Senior Designer
Y Dreams
As a Senior Designer at YDreams, I was responsible for a big digital innovation project from Cisco. I was responsible for creating a digital experience for a digital product called Hear the City, an interactive creative platform where users can create their own music mixing real-data informations from a city with generative graphics and forms.
Senior Designer
Koi Factory
As a Senior Designer at Koi Factory, I was responsible for many digital product design projects, for clients like: Globosat, Esporte Interativo and some other ones. Together with the team, shining creative concepts, interface and user experience solutions. I was responsible as well for ensuring team’s work communicates effectively with the highest quality, solving business challenges and meeting user needs. Involved in all stages of design development, collaborating on brute-force concept ideation, interaction design, visual design, prototyping and client facing communication and presentation.
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Senior Designer
Professional Skills
Team management
User Experience Design
Branding
Visual Design
Product Envisioning
Design Process Consulting
Team Growth & Leadership
Strong Sales Experience
Entrepreneurial Background
Cannes Lions
Webby Awards
SxSW Digital Design
Adobe's Cutting Edge
D&AD
Behance Portfolio Review
Brasil Design Awards
FastCo. Most Innovative Companies 2021
Computer Arts
Awwwards
Fwa
Recognition
Google
Facebook
Nike
Isadore
Royal Canin
Klm
Heineken
Globosat
Adidas
Shutterstock
Art Directors Club
Cisco
Descomplica
Neom